As we've pledged to live a mindful and vegan life, we've eliminated all synthetic ingredients from our beauty products. This includes all those toxins that reduce the body's natural hydrating capabilities. Eliminating moisture from your body can speed up aging and leave you with dry skin. This is why our beauty brand strives for organic hydration in our creams, lotions, and face masks for superb hydration. These moisturizers include sunflower oil, kernel oil, and shea butter.

To revitalize your skin, we don't need any artificial dyes. Our organic ingredients have the power to boost your beauty without any redness or puffiness. If you have sensitive skin, you may want to know that most beauty brands out there use dyes that contain toxic metals like arsenic and lead and other ingredients like coal and petroleum. These synthetic ingredients can block your pores and increase your risk of irritation and acne breakouts. Also, other skincare brands use carmine in their lipsticks, which is far from vegan and mindful—it's made from bugs.

The cosmetic industry is full of dangerous chemicals that can ruin your already radiating skin. These can include parabens, a type of preservative that, when absorbed by your skin, can disrupt your endocrine system by mimicking a hormone called estrogen. When absorbed by your body, parabens can cause carcinogenic issues. Instead of using harsh chemicals like parabens as preservatives in our non-toxic beauty products, we stick to our vegan options—plant extracts and vitamin E.

Unlike most companies in the beauty industry, we steer clear of synthetic ingredients like silicone to prevent intoxicating your gorgeous skin. Our balms and moisturizing creams are 100% free from silicone as it can cause serious skin diseases and is considered a carcinogen. When used on sensitive skin, silicone can lock in bacteria, excess oil, and sweat in your pores. We like to keep your skin as clean as we keep our ingredients list.

Another synthetic ingredient we've kicked off our list is phthalates. These pesky synthetic ingredients are supposed to help your body absorb skincare products. However, phthalates can cause damage to your liver, kidneys, and lungs as your body cannot naturally process them. These are the same harsh chemicals used in plastic food packaging and medical equipment like IV bags. At Fifth & Root, we believe your body should be pampered with all-natural ingredients free of any artificial or animal ingredients so it can continue functioning properly as nature intended.

As you may have figured out by now, all of our clean beauty products are packed with plant-based ingredients to provide you with superb vegan beauty. Our beauty products promote sustainability as we don't use a complicated manufacturing process to produce our vegan ingredients. Our ultra-clean ingredients are what distinguish us from our long list of competitors in the cosmetics industry.